PROJECT
Paula's Choice
Operation led and activated by Science Magic Inc.
Rodney's supplied and delivered Paula's Choice's 27th anniversary press mailer activation. Tasked with one of their most intricate briefs to date, Rodney's created 31 hyper-realistic replica cakes. Each cake was presented in custom packaging, complete with edible shredded paper for an immersive unboxing experience.
In July 2022, Rodney's was honoured to bring the vision of a skincare icon to life. We supplied 31 custom replica cakes modeled after Paula's Choice cult-favourite Jumbo BHA Exfoliant bottles, in celebration of 27 years of Paula's Choice.
Each bottle, meticulously crafted and delivered exclusively to press houses across London.
Rodney's worked closely with Science Magic to manage and organise operation logistics with our dedicated in house delivery team to ensure every press drop was delivered swiftly and seamlessly.
The Rodney's replica was also used on Paula's Choice social media platforms to promote their Jumbo BHA bottles with a 'cake or fake' to their wider audience.; this video organically gained 82,000 views.
